Yukai Du joined the Bliink team earlier this year and has recently created a series of idents for our studio. We wrote an open brief to the studio and our represented designers to create one or more three to five second animations that are united by the same colour palette. “I was inspired by the graphic design in the 90s. Combined with my style, I used geometric shapes, lines and colours to form ’Bliink’,” explains Yukai. “It represents the vibrance and passion in the studio but also shows my personality and how I am being a part of this family.”

We are thrilled that It’s Nice That saw Yukai’s idents and featured it on their site, read the story here.