How Charities Are Using Video Content To Source Donations And Exposure
In the past 12 months video marketing campaigns for Non Government Organisations and Charities have generated 670 million views world wide. That is an increase of 857% in the past six years, proving that viewers respond well to online video content.
Reelse Marketing, analysed the views from branded non-profit videos, against the amount of campaigns per year since 2009. Reporting that 2014 saw 146 major non-profit video campaigns, that is almost twice as many in 2009.
- 2009 – 69,973,667 Views (90 Campaigns)
- 2010 – 240,172,869 Views (176 Campaigns)
- 2011 – 175,709,234 Views (202 Campaigns)
- 2012 – 891,649,150 Views (284 Campaigns)
- 2013 – 635,238,492 Views (173 Campaigns)
- 2014 – 669,495,184 Views (146 Campaigns
This suggests that video content is the best way to source donations and gain exposure to your organisation.
Here at Bliink we urge our clients who are Non Government Organisations and Charities to lean towards emotive content. After all, Kony 2012 is still the most viral non profit video of all time with 230 million views on Youtube.
Below are some Charities and Organisations such as Save The Children, Peace Day 2014 and International Labour Organisation that we have been creating successful video content for recently.