Made in conjunction with Scissors and Glue, adam@eveDDB and Google we were tasked with creating most of the lead character animations for Google’s latest Androidify campaign launch video.
The animation, featuring celebs like Tom Daley, Kylie, Concheta and Sam Smith was developed to highlight Google Androids new pride based character costumes and virtual pride parade for the online avatar Androidfy platform. Working to a strict set of rules and guidelines, we needed to ’embrace’ the awkward and comic sense of movements the previous animations and the character shapes imposed. It was great fun figuring ways to communicate can cans, the running man and granny gymnastics in a simple, funny and ‘Androidified’ way.
The ad is part of Google’s wider Pride celebrations, with the company featuring a float in parades in San Francisco, New York and London. Viewers are encouraged to “Androidify” themselves, with the best characters set to feature on large screens displaying during the parades.