‘Tomorrow starts here’ was commissioned to be built on Cisco’s revolutionary internet of everything campaign. Cisco’s campaign, developed with branding and advertising agency Goodby Silverstein & Partners, introduces the tagline “Tomorrow Starts Here.” In addition there’s broadcast advertising, digital and social media, not to forget augmented reality-enabled print advertising.
Using a smartphone or tablet, readers bring print advertising to life. Opening up a world of videos, case studies, whitepapers, and infographics that they can share, like, follow or download. It proves this massive shift isn’t just coming. It’s happening.
Together with Jack Morton we created an animation to show how Cisco Network is equipped to deal with some of the endless possibilities of connecting the unconnected . For instance trees talking to scientists, shops talking to shoppers, cars talking to other cars! As visionary as Minority Report, the technology has become a reality.