CLIENT: EUROPEAN COMMISSION / TAXATION & CUSTOMS UNION
The UCC (United Customs Code) is streamlining customs legislation and procedure, simplifying rules and moving to a completely electronic environment. We were tasked with creating an all-encompassing brand campaign.
We produced an animation which explains the history, complexity and new changes that will be implemented. In additional to this we designed the brand look and feel for the UCC which embraces elements from the animation, creating brand guidelines, UCC identity (logo and straplines), templates for posters and social media as well as a library of assets. This was produced and translated for each EU country.